Communication is Key With Luxury Real Estate
First on our list is communication. You will want a luxury real estate agent who will stick with you and guide you through every step of the selling process. They should be in touch with you several times a week. They’ll keep you updated on every showing, potential buyer leads, open house, or other event through an organized and consistent communication strategy. They should be knowledgeable about current trends affecting the luxury market, and they shouldn’t be afraid to dispense advice to help you price and market your home effectively. If there are any offers or counteroffers, they should explain them thoroughly before you make a decision. They can also provide guidance on how to prepare for showings and negotiate the sale of your property. Furthermore, your home’s value can be diminished if your current or potential buyers aren’t aware of your home’s showing availability and unique features. An ideal luxury real estate agent will know how to position your home to stand out in a competitive market and highlight the features that drive demand and top dollar value.
Strategies and Local Market Understanding
Secondly, excellent marketing strategies and an understanding of the local luxury market are a must. They should know how to get your home the exposure it deserves. What are the best avenues for marketing your home? How can you stage and photograph it to make it look as attractive as possible?
What local events or publications are targeted toward luxury homeowners? The right agent should be able to answer these questions, and if they can’t, they’re not a good fit. Luxury homes deserve attention from the best publications, social media outlets, and websites. In addition, professional high-resolution photography, video, interactive floor plans, and 3-dimensional virtual walk-throughs are all available for upscale homes. Make sure your agent uses these marketing tools to sell your home–otherwise, why even list it?
When interviewing luxury real estate agents, they should ask you similar questions. They should have specific ideas about how to market your home. Social media outlets, local publications, and websites targeted toward luxury homeowners. The right fit will take the time to listen to all of your concerns and address them with suggestions.
Lastly, hiring an agent with a proven success record from The Dotoli Group is paramount. Make sure your agent has been in the business for a few years. That they’ve already worked with and sold luxury homes at that price point and in a specified neighborhood. They should be able to reference success stories & testimonials from previous sellers and have an extensive portfolio of comparable sales in the area. A top luxury real estate agent will provide valuable local knowledge and insights about a particular neighborhood, be an active member in the community, and have great relationships with local vendors & service providers that they work closely with regularly. Chances are, these people will become your preferred vendors as well!
For more information on what to look for in a luxury real estate agent, contact Josh Dotoli, Principal Agent at DOTOLI Group. Info@DotoliGroup.com