Analytical data shows that The Dotoli Group website consistently generates between 8-10k unique visitors per month. Approximately 90% of that audience is composed of the Top 10% of income earners nationwide.
DotoliGroup.com’s audience consists primarily of a 45-65-year-old male demographic, the average age range of individuals who purchase multi-million dollar homes.
Why should I be listing with Dotoli Group? Below is an outline of strategies that Dotoli Group utilizes in order to expose your home to affluent home buyers that are willing, able, and in-market to purchase a home.
1. High Net Worth Audience Targeting
is the foundation for all of our luxury marketing initiatives. Through third-party data aggregates, we advertise your home to individuals across the country who are in the top 1% of income earners. Refined data targeting allows us to reach people online that show signs of particular behavioral interest. For example, we can target those looking for movers, people actively browsing real-estate-related content, yachting, and boating content, and even people who recently searched for multi-million dollar listings in South Florida.
2. Custom Content Creation
We understand what consumers at this level are searching for online. There is no secret that everyone’s online behavior is trackable. Therefore we write custom blog content and submit that through a vast publishing network that targets affluent individuals who have similar behaviors to other luxury waterfront property owners.
3. Google Adwords Targeted Ads
where the searcher is actively looking for a keyword related to your home. For example, “luxury waterfront homes on the Intracoastal in Fort Lauderdale.” We dominate this space by ensuring your listing is advertised at the top of the search engine.
4. Email Advertising
this is NOT email marketing. People spend, on average, 6.3 hours per day checking email—that’s more time than spent on Facebook or watching TV. Dotoli Group partners with Liveintent, a unique unduplicated source for premium native and display advertising inventory. LiveIntent is the only supply vendor to advertise within email newsletters from premium publishers like The Wall Street Journal, Target, Women’s Health, and more. The process consists of generating a custom-designed banner advertisement “Just Listed” with a photo of your home placed on the top fold of weekly email newsletters from companies like Cnet, Biz Journals, WSJ, Better Home & Garden, and hundreds more alike. We even take it one step further by only advertising on newsletters delivered to individuals with behavioral propensities and financial integrity that fit the target audience criteria.
5. Location-Based Targeting
We refer to this as Geo framing. Geo-framing collects mobile and local device IDs from users who have entered a predefined location at a specific time. They allow you to target those users later on after they’ve left. For example, DotoliGroup would create a strategy that will enable us to market your listing to any individual who has visited any real estate office located in Broward or Dade county within the past two months. And yes, we can separate that audience from clientele, aka potential buyers and the actual realtors who work in those offices. We can also advertise your listing to every homeowner that lives in a waterfront home on the entire Intracoastal waterway. Exposure to the right audiences is the key to our marketing success.
It’s time to think outside the box. Suppose you want your home marketing efforts to be successful. In that case, you must work with a professional who understands how buyers find homes. These days and have tailored their marketing strategy accordingly. When listing with DOTOLI Group. Dotoli utilizes innovative marketing strategies to showcase your property to willing, able, and ready affluent buyers. With years of experience in market research and data-driven marketing strategy development paired with over 100 million dollars in closed transactions in the past 12 months–you won’t find anyone better than DOTOLI Group. Contact us today at (954) 799-6403 for more information about our innovative strategies and comprehensive services.
